DMCA & Privacy Policy

This Privacy Policy explains how Fair Auto Sales ("we", "us", or "our"), located at 2720 W Main St, Boise, ID 83702, collects, uses, stores, and protects information obtained through our website fair-auto-sales.com and any related services.

We are committed to maintaining the trust and confidence of our visitors. We do not sell, rent, or trade your personal information to third parties for marketing purposes. Period.

We collect information in two ways — information you provide to us directly, and information collected automatically when you use our site.

Information You Provide

• Contact Forms: Your name, email address, phone number, and any message you submit through our contact or inquiry forms.
• Financing Applications: Full name, date of birth, Social Security Number, income details, employment information, and address history required to process credit applications.
• Test Drive Requests: Name, contact details, and preferred vehicle information.
• Trade-In Submissions: Vehicle details including make, model, year, mileage, and condition information you submit.
• Account Registration: Username, email, and password if you create an account on our site.

Information Collected Automatically

• Log Data: IP address, browser type, browser version, pages visited, time and date of visit, and time spent on pages.
• Device Information: Device type, operating system, and unique device identifiers.
• Usage Data: How you interact with our website, which links you click, and search terms you use on our inventory.
• Location Data: General geographic location based on your IP address. We do not access precise GPS location.
• Referral Data: The website that referred you to our site, if applicable.

We use the information we collect solely to operate our business, serve you better, and improve our website. Specifically:

• Respond to your inquiries and form submissions
• Process financing and credit applications
• Schedule test drives and appointments
• Send you vehicle information you requested
• Process trade-in valuations
• Improve website functionality and content
• Analyze traffic and user behavior (anonymized)
• Send transactional emails related to your request
• Comply with legal obligations
• Detect and prevent fraud or security threats

Marketing Communications

We may send you promotional emails about new inventory, special offers, or dealership news only if you have explicitly opted in to receive them. You can unsubscribe at any time by clicking the "Unsubscribe" link at the bottom of any marketing email or by contacting us directly at privacy@fair-auto-sales.com.

Our website uses cookies — small text files stored on your device — to enhance your browsing experience and help us understand how visitors interact with our site.

Types of Cookies We Use

• Essential Cookies: Required for the website to function properly. These cannot be disabled without affecting core site functionality.
• Analytics Cookies: Used via Google Analytics to collect anonymized data about how visitors use our site — page views, bounce rates, session duration, etc.
• Preference Cookies: Remember your settings and preferences (such as saved vehicles or filter selections) to improve your experience on return visits.
• Marketing Cookies: Used by advertising partners such as Google Ads and Facebook Pixel to deliver relevant ads based on your interests. You may opt out of these at any time.

Depending on your location, you may have certain rights regarding your personal information. We honor the following rights for all users regardless of jurisdiction:

• Right to Access: You may request a copy of the personal information we hold about you at any time.
• Right to Correction: If any information we hold is inaccurate or incomplete, you have the right to request that we correct it.
• Right to Deletion: You may request that we delete your personal information from our systems, subject to legal obligations that require us to retain certain data.
• Right to Opt Out: You may opt out of marketing communications at any time without affecting our ability to serve you as a customer.
• Right to Data Portability: You may request your data in a structured, machine-readable format.
• Right to Restrict Processing: You may request that we limit how we use your data in certain circumstances.

We work with trusted third-party service providers to operate our website and deliver services to you. These providers have access to your information only to perform specific tasks on our behalf and are obligated to keep it confidential.

• Google Analytics: Anonymous website traffic analysis. Data is aggregated and not linked to personally identifiable information.
• Google Ads / Facebook Ads: Remarketing and advertising platforms. You can opt out via Google Ad Settings or Facebook Ad Preferences .
• Lending Partners: When you submit a financing application, your information is shared with our network of licensed lenders to process your credit request.
• WordPress / WooCommerce: Our website platform. Data is stored on secured servers with industry-standard encryption.
• Email Service Provider: Used to deliver transactional and opt-in marketing emails. Your email is never sold to other parties.

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, disclosure, alteration, or destruction.

• SSL / TLS encryption on all pages
• Secure server infrastructure
• Regular security audits
• Limited staff data access
• Encrypted data storage
• Firewall protection
• Secure password hashing
• Regular software updates

Our website is not directed at children under the age of 13 years old. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Upon notification, we will promptly delete any such information from our records without delay. If you are under 13, please do not submit any personal information through our website.

Fair Auto Sales respects the intellectual property rights of others and expects users of our website to do the same. In accordance with the Digital Millennium Copyright Act of 1998 (DMCA), we will respond promptly to claims of copyright infringement that are reported to our designated copyright agent.

If you are a copyright owner, or authorized to act on behalf of one, and you believe that your copyrighted work has been copied in a way that constitutes copyright infringement on our website, please submit a formal DMCA takedown notice to our copyright agent as described below.

To file a valid DMCA takedown notice, your written notice must include all of the following elements as required by 17 U.S.C. § 512(c)(3):

1. Physical or electronic signature of the copyright owner or a person authorized to act on their behalf.
2. Identification of the copyrighted work claimed to have been infringed. If multiple works are covered by a single notice, provide a representative list.
3. Identification of the infringing material and its location on our website — please include the specific URL(s) where the material appears.
4. Your contact information including full name, mailing address, telephone number, and email address.
5. A statement that you have a good faith belief that the use of the material is not authorized by the copyright owner, its agent, or the law.
6. A statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on their behalf.

If you believe that content you posted was removed or disabled as a result of a mistake or misidentification, you may submit a DMCA Counter Notice to our copyright agent. A valid counter notice must include the following:

1. Your physical or electronic signature.
2. Identification of the material that was removed or disabled and the location where it appeared before removal.
3. A statement under penalty of perjury that you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification.
4. Your full name, address, telephone number, and email address.
5. A statement that you consent to the jurisdiction of the Federal District Court for the District of Idaho and that you will accept service of process from the person who submitted the original DMCA notice.

In accordance with the DMCA and other applicable law, Fair Auto Sales has adopted a policy of terminating accounts of users who are deemed, in our sole discretion, to be repeat infringers of copyright or other intellectual property rights.

We may also, at our sole discretion, limit access to our website and/or terminate accounts of any users who infringe any intellectual property rights of others, whether or not there is any repeat infringement.

We reserve the right to update or modify this Privacy Policy and DMCA Policy at any time without prior notice. Changes will be effective immediately upon posting to this page. The date at the top of this policy reflects the most recent revision.

We encourage you to review this page periodically to stay informed about how we are protecting your information. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our DMCA procedures, please don't hesitate to reach out to us through any of the channels below.